Presented exclusively for Illums Bolighus

Your furniture,
explored from
every angle.

A live 360° product viewer and in-room AR experience — embedded directly on your product pages. Customers see exactly what they're buying, from any angle, in their own home, before they buy.

Let's talk See the case →
Live 360° Demo
Reason 2.5 Seater Sofa Drag · Zoom · View in AR
+94%
Purchase
confidence
−25%
Return
rate
3×
Longer product
page dwell time
+40%
Conversion vs.
photo-only pages

The problem with photos

Furniture doesn't sell itself in flat images.

A sofa is a tactile, spatial object. Customers hesitate not because of price, but because they can't truly see it — how it sits in a room, what the back looks like, how the proportions work. 360° and AR close that gap directly.

↻
Full 360° exploration
Every angle, every detail — front, back, legs, cushion depth. Customers build confidence before they click "Add to cart."
⬡
AR in their living room
One tap from a mobile device places the sofa — true to scale — in their actual space. No app download required.
⊕
Embedded, not linked away
The viewer lives inside your existing product page. No redirect, no friction — it becomes part of the Illums Bolighus experience.
◈
Works across your catalogue
From sofas to side tables. Each product gets its own viewer — scalable to your entire range at a consistent quality standard.

The business case

Numbers that make it a clear decision.

Industry data from furniture e-commerce shows consistent, measurable gains when 3D and AR are introduced. These aren't projections — they're outcomes retailers have already achieved.

40%
Conversion uplift
Shoppers who interact with a 3D viewer convert at significantly higher rates than those who only see static photography.
25%
Fewer returns
Returns drop when customers understand exactly what they're buying. AR removes the "it looked different online" reason entirely.
3×
Longer engagement
Pages with 3D viewers keep shoppers engaged three times longer — more time, more intent, more likelihood to buy.

What the process looks like

From product to live experience — fast.

01
You send a reference
A photo, dimensions, or a product URL is all that's needed to begin. No 3D files required from your side.
02
We build the 3D model
High-fidelity 3D modelling that matches your product's materials, proportions, and finish. Accurate, not generic.
03
Viewer goes live
A single embed code is added to your product page — the 360° viewer with built-in AR is live, on your site, in your brand.
04
Scale at your pace
Start with a pilot product. Expand to your full catalogue as the results come in. Each product is a standalone asset.

What's included

Everything to get live — nothing you don't need.

◆
Professional 3D model
Built from your product references. Realistic materials, accurate dimensions, brand-matched finish.
◆
360° interactive embed
Hosted viewer with drag-to-rotate, zoom, and full orbit. One line of code to embed on your product page.
◆
WebAR (no app required)
Mobile visitors can place the product in their room via their camera. Works on iOS and Android, directly in Safari and Chrome.
◆
Implementation support
We handle the technical embed and test across your site's product page layout. No developer time needed from your team.
◆
Revisions included
Two rounds of model revisions until the result matches your product exactly.
Pilot pricing
Start with one product.
Test the experience on a single hero product — then expand. No large commitment up front.
3D model + 360° viewer From €380
+ WebAR activation + €120
Viewer hosting (annual) €200 / yr
Volume (5+ products) 20% off
Pricing is per product. Volume packages available for 5, 10, or full-catalogue rollouts. All prices exclude VAT.
Request a pilot