Furniture & Homewares · Next-Generation Customer Experience

Your customer sees
the armchair — in their home
before they buy it

Interactive 3D + Augmented Reality (AR) for every product.
Less doubt. More sales. Fewer returns.
Live demo: Elio Junior Armchair — MCM House
Get in touch Book a free call
The MCM House Elio Junior Armchair — in full 3D
Scroll to spin the product yourself⬇
Try it yourself

Spin it. Zoom in. Inspect every seam of the upholstery.

Loading the 3D model…
🟡 Live 3D view · built on an MCM House product
Drag to rotate • Pinch or scroll to zoom
Problem one
1000W, 925D, 670H — but how much room does it really take up?
An armchair is a considered purchase. A flat photo can't convey its true volume in a space — the customer wonders whether it fits that corner of the living room, next to the sofa, in the study. A customer who hesitates doesn't buy.
Problem two
"What does the fabric really look like?" — the question that keeps coming back
Bone looks different on every screen and in every light. With 3D, the customer simply checks for themselves: spinning the armchair, zooming into the weave of the fabric, the seams, the base — and seeing it with their own eyes.
Problem three
The competition is already there
IKEA, Temple & Webster and Amazon have already rolled out AR for furniture. Customers feel the gap in experience — and a design-led Australian brand like MCM House can lead here too.
+40%
Higher conversion rate
with 3D product views
Shopify Research ↗
−35%
Fewer product returns
in e-commerce
Alpha3D — AR Furniture ↗
94%
Of customers prefer to
try AR before buying
AdNews — Snapchat AR ↗
×3
More time on page
with an interactive 3D viewer
Ecosire — AR Shopping ↗
Why it works

The advantage a static photo
simply can't deliver

🛋️
The customer understands the product
before it arrives
In furniture, the details are everything. When a customer can spin the Elio Junior, zoom into the upholstery, examine the seams, the base and the proportions — they buy with full confidence, without visiting a showroom.
3× more
time spent on the product page
📱
AR: the armchair in their living room —
before the purchase
One tap on mobile and the armchair appears in the customer's real space, at true scale: 1000mm wide, 925mm deep, 670mm high. They move it to the corner of the living room, beside the sofa, facing the TV — and decide with confidence.
−35%
fewer product returns
⚡
Embeds directly into
your site — no rebuild
A single iframe line on the product page — works seamlessly with MCM House's existing Shopify storefront. No custom development, no change to your current site design.
48h
from sign-off to live
💼
A competitive edge
that's hard to copy
For a brand with a broad catalogue of armchairs, sofas and dining, a 3D viewer is exactly the differentiator: instead of an image gallery that looks like every competitor's, the customer experiences the product in their own space before ordering.
+40%
conversion uplift
The process

From your product —
to a live 3D viewer in days

1
Pick a product
Start with one product — your bestseller or your hero piece. Fast proof of value.
2
3D modelling
We build a precise 3D model with photorealistic textures — fabric, seams, timber, base.
3
Embed on site
One line of code. The viewer goes live with a built-in AR button for mobile.
4
Measure & grow
Watch the data, then scale to a collection. One product, two, an entire category.
Augmented Reality · WebAR

The armchair in their
living room. Right now.

A customer opens the product page on their phone, taps "View in my room" — and the armchair appears in their camera feed, in their own space. They're in full control: moving it to any corner, changing angles, walking around it in 360°.

The dimensions are completely true to scale — 1000mm wide, 925mm deep, 670mm high. The customer sees exactly whether the Elio Junior fits that corner of the living room or the study, and zooms in to inspect the Bone upholstery — just like a showroom visit.

It's not a gimmick. It's doubt removal — the single action that shortens the path to purchase the most.

I want this on our products
1000×925×670
True-to-scale dimensions in mm —
in the customer's home, before they order
Start with a pilot

One product. One viewer.
Measure the results — then decide.

A 20-minute call, and we build you a live demo on a product from your catalogue. No commitment, no paperwork.

Email usofer@oferhalfon.com Direct WhatsApp